British Internet Dating Marketplace Report. All you need to result in the decisions that are right

Customer Reports (8087)

Free Time (1549)

Media, Books And Stationery (2495)

Technology/Telecoms (1508)

Description

Supplying the many comprehensive and information that is up-to-date analysis for the online dating sites market, as well as the behaviours, choices and practices associated with consumer.

Mintel has got the answers you’re looking

Exactly what are the challenges that are key the industry? That is the customer and just exactly exactly what do they desire? Where will be the possibilities, where will be the dangers and exactly exactly exactly just what lies ahead?

Covered in this report

The report covers the web dating industry, including web sites and apps. Nevertheless, it doesn’t concentrate on ‘adult’ web web web sites (particularly adultfriendfinder), which promote on their own as helping people satisfy for sex and frequently have actually explicit intimate imagery.

What you ought to know

Internet dating is really a securely established method of fulfilling times and lovers, with little to no stigma now surrounding the training. Some 27% of men and women purchased a dating that is online, increasing to 47% among 18-34 12 months olds. Some 13% of grownups also have compensated to make use of a website/app that is dating. Some are nevertheless resistant to use dating that is online when searching for a partner, mainly due to a continuing choice for fulfilling some body in individual.

Expert analysis from an expert on the go

Published by Rebecca McGrath, an analyst that is leading the Media sector, her considerable knowledge provides in-depth commentary and analysis to emphasize present trends and include expert context into the figures.

Numerous apps are going out of the gamified swiping function that drove Tinder’s appeal and aided bring online dating sites in to the main-stream. Alternatively, focus is returning to helping make significant personality-based connections, with all the aid of increasingly advanced synthetic intelligence Rebecca McGrathSenior Media Analyst

Whats Included?

  • Executive Overview
  • Infographic Overview
  • Interactive Databook
  • Report PDF
  • PowerPoint Presentation
  • Previous Editions
  • What you ought to understand
  • Goods covered in this Report

  • The marketplace
  • Match completes acquisition that is full of
  • Bumble and Match butt minds in front of possible IPO
  • Dating apps come under fire over kid security
  • Establish innovation and activity
  • Facebook launches service that is dating
  • Grindr launches initiative to challenge discrimination
  • Manchester City lovers with Tinder
  • The buyer
  • One in 10 utilized a totally free dating website/app within the last few one year
    • Figure 1: utilization of free dating websites/apps,
    • Figure 2: Use of paid websites/apps that are dating
  • The majority are making use of numerous internet dating sites/apps
    • Figure 3: quantity of free relationship websites/apps found in the very last year
    • Figure 4: wide range of compensated relationship websites/apps found in final year,
  • A lot more than a 3rd of online daters have not met somebody
    • Figure 5: Met partners that are new times via free dating websites/apps,
    • Figure 6: Met brand brand brand new partners or times via compensated dating websites/apps,
  • Choice for meeting in individual roadblock that is biggest internet dating
    • Figure 7: cause of maybe not making use of dating websites/apps,
  • Nearly all are in search of long-lasting relationships
    • Figure 8: period of relationships shopping for on dating websites/apps,
  • Dating websites/apps should be attentive to views that are evolving sex identification
    • Figure 9: sex in search of on dating websites/apps,
  • Family/friend recommendations will be the the very first thing motivating dating internet site selection
    • Figure 10: known reasons for selecting dating websites/apps,
  • Stricter banning policies is primary desire from users
    • Figure 11: Features enthusiastic about dating websites/apps providing, positioning,
  • Everything we think

    • Increasingly advanced AI starts home for better matches and personalised advice
    • The reality
    • The implications
    • Online dating services should consider managing present interactions before including video clip
    • The reality
    • The order a bride online implications

    • Match completes complete purchase of Hinge
    • Bumble and Match butt minds in front of prospective IPO
    • Dating apps come under fire over kid security
    • App stores place force on online dating services over suggestive imagery
    • White Label Dating provides revenue that is new to attract lovers
    • More collaborative efforts designed to protect daters that are online

    • Match completes acquisition that is full of
    • Bumble and Match butt minds in front of possible IPO
    • Are online daters moving forward from gamified swiping?
    • New app Crown leans into gamification
    • Dating apps come under fire over son or daughter security
    • App stores place force on online dating services over suggestive imagery
    • Ashley Madison’s success shows the brand name energy of a valued online dating sites solution
    • White Label Dating provides revenue that is new to attract lovers
    • More collaborative efforts designed to protect online daters

    • Facebook launches service that is dating
    • Tinder changes algorithm that is ranking
    • Grindr launches initiative to challenge discrimination
    • Manchester City lovers with Tinder
    • Bumble lets users spend to enhance their profile

    • Facebook launches service that is dating
    • Tinder changes algorithm that is ranking
    • Grindr launches initiative to challenge racism
    • Manchester City lovers with Tinder as more brands look to utilise marketing potential of online dating sites
    • Bumble allows users spend to enhance their profile

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